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1:1 Coaching for Men Over 40 Who Refuse to Slow Down

Six Weeks to Build Your
Long Game Blueprint.

A plan you will still be running in a year does not get written in a conversation. It gets built by running it. Six weeks: we assess where you actually are, we build the plan around your real life, you run it while I adjust it week by week — and then we measure again.

Not a trial. Not a discovery call. The work.

Six Weeks Duration
1:1 With Javier
US$347 All In
Five Spots
Start the Six Weeks — US$347 Rather talk it through first? Book a free 20-minute call →
Javier Matany — ISSA Certified Trainer & Longevity Coach

This is Stage 2 of the Long Game Method

Stage 1
Know Where You Stand  ·  the free 14-Day Challenge
Stage 2 — You are here
Build Your Blueprint  ·  six weeks 1:1
Stage 3
Run the Long Game  ·  ongoing coaching
The Reality

You Have Been Doing the Work.
The Plan Just Stopped Keeping Up.

Almost every man who comes to me has already tried. Usually more than once. He bought the program, he showed up, and for a few weeks it worked — and then a travel month happened, or a shoulder went, or work got loud, and the plan did not bend. So he stopped.

The reason it did not hold was never effort. It was that nobody was adjusting the plan when his life changed. That is the part you cannot do for yourself, and it is the whole reason this works.

Why Programs Stop Working

  • A plan written once, for the man you were the week you bought it
  • Travel, a bad sleep month, a tweaked shoulder — and nothing recalibrates
  • No real baseline, so you cannot tell progress from noise
  • Advice from four sources that quietly contradict each other
  • Built for the next twelve weeks, not the next thirty years

What Actually Holds

  • A plan built around your history, your schedule, your injuries
  • Weekly adjustment by a coach who reads your week and changes the work
  • Real numbers on day one, and the same numbers again at week six
  • One system, one voice, and the four pillars of the Long Game Framework — Train, Fuel, Recover, Measure
  • Built to still be running a year from now
Start the Six Weeks — US$347
The Long Game Blueprint

Six Weeks. One Plan.
Built for You.

The Long Game Blueprint is your personal training, nutrition and recovery system — built from scratch around where you actually are, what your week actually looks like, and what your body will actually tolerate. Six weeks is how long it takes to build one properly and prove it holds.

Result
A training, nutrition and recovery plan built around your life, and six weeks of evidence that it works
Method
1:1 coaching with weekly adjustment. You report, I read it, the plan changes
Timeframe
Six weeks, then it is yours
Without
Generic templates, guesswork, or a plan that ignores your Tuesday
The Process

Why Six Weeks.

Six weeks is not a package length. It is how long it takes to build a plan that is actually yours.

Anything written on day one is a starting guess — an informed one, but a guess, built from what you have told me about your life. The customising happens in the running. Week two shows me what your shoulder does under load. Week three shows me what a bad work week does to your sleep. Week four shows me what you actually eat, rather than what you meant to.

Every one of those is a change to the plan. Six weeks is enough of them that by the end it is not a plan for a man like you. It is yours.

Week 1
Assess & Build

A 60-minute onboarding deep-dive: your training history, your schedule, your injuries, what has worked before and what has not. Then your performance and body composition baseline, and your Blueprint written around all of it.

Weeks 2–5
Run & Adjust

You run the plan. Every week you report in, I read every check-in myself, and the plan changes to match what your body and your week actually did. This is where a plan becomes yours rather than mine.

Week 6
Retest

The same measurements we took in week one. Not a feeling — numbers. You see exactly what moved, and you leave holding a plan that has already been stress-tested against six weeks of your real life.

Start the Six Weeks — US$347
What You Get

Everything in the
Six Weeks.

The Onboarding Deep-Dive

60 minutes, 1:1. Your training history, your schedule, your constraints, your injuries. We build on what you have already done, not against it.

Your Baseline

Performance markers and body composition, measured properly at the start so week six means something.

Your Long Game Blueprint

A custom plan across all four pillars of the Long Game Framework: Train, Fuel, Recover, Measure. Training structure, nutrition strategy, recovery framework, and an obstacle map for the weeks that go sideways.

Your Program in the App

Delivered daily through Everfit, with video for every movement. You open your phone and you know exactly what today is.

Weekly Check-Ins

You report, I read every one myself, I adjust. Not an automated email. This is the part most programs skip and it is the part that makes the difference.

Direct Access to Me

For the full six weeks. Questions, travel weeks, a session that felt wrong. You are not left to work it out alone.

Who It's For

Built for Men Over 40 Who
Refuse to Slow Down.

You do not need to be starting from zero, and you do not need to be an athlete. Every man in the testimonials below started somewhere different. What they had in common was that they were done guessing.

The man who misses how his body felt in his 30s. Not to be thirty-two again — to feel capable, strong and like yourself, in the body you have now. That is a training problem, and it is solvable.

The man who has tried before and watched it fall apart. Programs, apps, a trainer for a while. Each one worked until life interrupted it. What you have never had is someone changing the plan when the interruption came.

The lifter or runner who has been doing half the work for years. Twenty years of running and never a serious lift. Or twenty-five years of lifting and winded on a flight of stairs. The missing half is usually where the fastest progress is hiding.

The man carrying something — an injury, an age, a diagnosis. A back, a shoulder, a knee, a number on a blood test. The plan gets built around it rather than pretending it is not there. This is the most common starting point I see, and it is not a disqualifier.

This is probably not for you if:

  • You want a body transformation in six weeks — that is not what this is, and I would rather tell you now
  • You want a program handed over with nobody in the loop — the coaching is the product
  • You are looking for extreme training, or the shortest possible route to a number
Proof

Five Men. Five Starting Points.
One Method.

Names withheld for privacy. Profiles, ages and results are real.

The Busy Dad Who Built the Habit
Self-employed entrepreneur and father of young kids, 50 — Toronto.
Re-entering fitness with a chronic shoulder issue and recurring migraines.

I came to Javier asking for 10-minute workouts — just enough to build the habit. Six weeks later I'm training five days a week at the gym. And the bigger change is the food: I went from having no idea what I was eating to genuinely caring about it, making good choices every single day. Trainers, apps and classes had all handed me workouts before, but never a system. The program flexes around my shoulder and my migraine weeks, so there's no excuse to fall off. For the first time, consistency isn't the hard part.

The Comeback After Injury
IT consultant, 59 — Woodbridge, ON.
Returning to training with spinal stenosis, disc issues and osteoporosis.

At my age and with my back, most coaches would either be scared to take me on or push me into something that'd put me on the floor. Javier designed everything around what my body can actually do — no risky lifts, no guesswork. In just four weeks I lost 8 pounds and dropped 1.5% body fat — and I never once felt like I was starving. I just started paying attention to what I eat. I'm training again without fear, and it's become my best stress reliever. I came in unsure I could even do this. Now it's part of who I am again.

The Trainee Who Ran His First Race
Business owner, 49 — Toronto.
Trained six mornings a week for over two decades.

I'd been in the gym for 25 years, but a few months ago I'd have told you flat out that I'm not a runner. Then I ran my first ever 5K race. Long Game Coach didn't reinvent everything I was doing — he refined it, and he got me doing things I never thought I could. I'm also finally aware of my calories and macros for the first time, paying attention to what I eat without starving myself or going crazy about it. After 25 years of training, I'm still surprising myself.

The Lifelong Runner Who Finally Got Strong
Finance executive, 49 — Miami.
Two decades of running, picking up structured strength training for the first time.

I'd run for twenty years but never lifted seriously a day in my life. I figured I knew my body — turns out I'd left half of it untrained. Javier built me a strength program around my running, my bloodwork and my schedule. A few months in, strength training has become a real habit, not a New Year's resolution. I'm not just a runner anymore.

The First-Timer at 48
Finance professional, 48 — Toronto.
Had never strength-trained in his life.

I'm 48 and I'd genuinely never lifted a weight. Walking into strength training at this age felt like I'd missed the boat by decades. Javier made it simple — technique first, two focused sessions a week, no overwhelm — and kept me honest on the part I always ignored: protein. A few months in I'm stronger than I've ever been and I actually look forward to it. Turns out it's never too late to start.

Start the Six Weeks — US$347
Javier Matany — ISSA Certified Trainer & Longevity Coach
ISSA Certified 30+ Years Training 450KM × 5 Multiple Marathons
Your Coach

I Am Javier.
I Have Lived Every
Part of This.

In my forties I signed up for a 450-kilometre, three-day endurance ride from Boston to New York. There was one problem: I did not own a bike. I had never ridden one.

I finished it. Then I did it five more times. Every limit I had quietly accepted started cracking after that — and that is the thing I actually coach. Not a workout. The evidence that the ceiling you assumed was real was never real.

I am an ISSA Certified Personal Trainer with more than thirty years of training behind me — cyclist, runner, weightlifter, husband, father, and a former business leader who spent decades fitting training around a demanding job. I know exactly what a bad week looks like from the inside, because I have had thousands of them.

I am not unique. Every man I coach carries the same latent capacity. He just needs someone to show him the roadmap.

Just Finished the
14-Day Challenge?

Then you already have something most men never get: a real before-and-after. You measured in your first week, and again on Day 13, and you know exactly what fourteen days of small, consistent inputs moved.

Bring those numbers with me. They become the first page of your Blueprint — a starting point we did not have to guess at, and a set of markers we can already see the trend on.

And you already know the honest limit of the Challenge: it is the same fourteen days for everybody. That is what makes it work, and it is also why it can only take you so far. This is the part that was built for you.

Start the Six Weeks — US$347
The Investment

What It Costs.
And What Happens After.

US$347
The Long Game Blueprint — Six Weeks

One payment, all in. No separate onboarding fee. No contract. No auto-renewal.

For context: standard onboarding on its own is US$399, and monthly coaching runs from there. This is what six weeks costs when you start here.

Five spots per block, because I read every check-in myself and there is a real limit to how many weeks I can read properly.

What Happens at Week Six

You will have your retest numbers and a plan that has already survived six weeks of your actual life. From there you either continue month-to-month, or you stop and keep running the plan on your own. There is nothing to cancel and nothing that renews without you deciding it should. Either way the six weeks did their job.

My Commitment at Week Six

We retest at week six. If you did the work and the numbers have not moved, I rebuild the plan and coach you through the next block at no charge.

That is not a refund, and I do not offer one. I would rather fix it than hand your money back and leave you exactly where you started.

Coming from a Challenge Pitch?

Take a spot within 48 hours of the pitch and I will add two extra 1:1 calls inside your six weeks. The deadline is in your email as an actual day and time — not a countdown clock. The price does not change. The calls do.

Start the Six Weeks — US$347 Rather talk it through first? Book a free 20-minute call →
Common Questions

Everything You
Need to Know.

You will hear from me the same day. I send you your onboarding call booking link and three short forms — health and safety, the coaching agreement, and your intake questionnaire. We do the 60-minute deep-dive, I build your Blueprint, and your program lands in the Everfit app. Your six weeks start from your first training day, not from the moment you pay.
It is roughly two months of a gym membership you are probably not using — for a plan built specifically for you and a coach reading your week every week. I think that is fair. If it is not affordable right now, that is a real answer, and the free 14-Day Challenge is genuinely good work you can do at no cost.
The plan is built around your actual schedule, not an ideal one. I have men in the program training twice a week and men training five times. If your week can hold two or three sessions, it can hold this. The obstacle map we build in week one exists precisely because your calendar will get in the way.
Some men can. But if you are reading this, you have probably tried — and the reason it did not hold was never effort. It was that nobody was adjusting the plan when your life changed. That is the part you cannot do for yourself, because you are too close to it.
Usually yes, and it is one of the most common places we start. The plan gets built around what your body will actually tolerate rather than pretending the issue is not there. If something genuinely needs medical clearance first, I will tell you that in the onboarding call rather than train around it and hope.
No. Plenty of what I write is home or minimal-equipment based. If you have a gym, we use it properly. If you do not, we build around what you have. Tell me in the intake form and the plan reflects it.
Then we plan for it in week one instead of reacting to it in week four. Travel weeks get their own protocol, and adjusting for them is exactly what the weekly check-in is for.
You continue month-to-month if you want to, or you stop with a plan that is yours to keep. Nothing renews automatically and there is nothing to cancel. I will tell you honestly at week six what I think the right next step is, including if I think it is doing it alone for a while.
Because I read every check-in personally and adjust every plan myself. There is a real ceiling on how many weeks I can read properly, and going past it would make the thing I am selling worse.
Then tell me. I would rather have a straight conversation about it than have you quietly stop opening the app. There is no lock-in past the six weeks, and nothing renews on its own.
Javier Matany

The Best Time to Start
Was Yesterday.

The second best time is right now.
Six weeks from today you will either have a plan built around your life and the numbers to show it works — or you will be exactly here, six weeks older, still deciding.

Stop guessing. Start building — for the long game.

Start the Six Weeks — US$347
Rather talk it through first? Book a free 20-minute call → Not ready for coaching? Join the free 14-Day Challenge →